What Investors Look for in Startups & Founders

What exactly do investors look for in startups and founders?

WHEN YOU’RE LOOKING TO FUNDRAISE, THE ANSWER TO THIS QUESTION CAN SOMETIMES FEEL LIKE A MYSTERY. 

AT HIPPOCORN, WE GET ASKED THIS QUESTION A LOT. BECAUSE WE HAVE SUCCESSFULLY SOUGHT OUT INVESTMENT BEFORE, STARTUPS OFTEN APPROACH US, TO ASK US HOW BEST TO CONNECT WITH INVESTORS, PREPARE FOR MEETINGS, AND EMPHASIZE EXACTLY THE INFORMATION THE INVESTORS MOST WANT.

OVER THE PAST SEVERAL MONTHS, PRODUCT HUNT HAS SURVEYED DOZENS OF INVESTORS, AND ASKED THEM TO SHARE WHAT THEY LOOK FOR WHEN MAKING INVESTMENT DECISIONS. READ ON TO LEARN EXACTLY WHAT BLOWS THEM AWAY—AND WHAT ULTIMATELY MAKES THEM WANT TO INVEST IN YOU AND YOUR STARTUP.